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Social Media Executive - Marketing

Job Req ID:  5845
Job Posting Closing Date:  Midnight on Monday 6th January 2025

Social Media Executive 

Attractive Salary, Benefits & Bonus

36.5 Hour week (Hybrid)

Newtownabbey

 

Who are we?

 

At Henderson Group, we are proud to be Northern Ireland’s leading foodservice provider. Our group encompasses Henderson Wholesale, Henderson Retail, Henderson Foodservice and Henderson Group Property. We employ over 5,000 staff and have been placed 5th in Ulster Business Top 100 Companies 2024.

 

We're a family-owned team that cares about our people and the community in which we live. Our leaders care about employees and our employees succeed together and celebrate the success of others. We are interested in your aspirations, interests and skills and we strive to support and inspire you to do well.

 

A look into the role

 

Henderson Wholesale is a leading Wholesaler in Northern Ireland and supplies goods to over 450 stores across various brands such as SPAR, EUROSPAR and VIVO. We source from local farmers, growers and producers and are proud to contribute to our local economy and environment.

 

We achieved Gold accreditation against the Investors in People standard framework in 2023 in recognition of people management excellence and our commitment to investment in people.

 

The Purpose of the role:

 

Reporting to the Customer Engagement Marketing Manager, you will play a key role in supporting the Marketing team in developing and executing the digital marketing strategy for Henderson Group’s retail brands.

 

Collaborating closely with the Customer Engagement and wider Marketing teams, you will be responsible for driving social media brand marketing efforts, leveraging every opportunity to enhance brand presence, optimize sales, and deliver value through effective and well-executed digital campaigns.

 

Working as Social Media Executive you will:

 

  • Work with digital and social media agencies to plan and implement the promotional social media schedule.  

  • Work with the content executives and wider marketing team to create and review the content of the brand social media channels i.e. Facebook, Instagram, Tiktok, You Tube (and review new channels)

  • Create artwork for digital content across all social platforms. 

  • Create and manager the social media content calendars for all brands (SPAR/ EUROSPAR/ ViVO /ViVOXTRA).

  • Manage promotional social media budget for all brands. 

  • Assist the CE Marketing Manager in planning, execute and monitor the performance of all social media campaigns in line with brand objectives

  • Monitor, respond to and field all complaints and queries on social media

  • Work with the brand team and agencies to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Keep up-to-date on trends and insights 

  • Brainstorm new and creative growth strategies

  • Ensure the digital marketing campaigns are on brand and synchronized with PR and offline marketing efforts

  • Support wider digital team as and when required.

  • Provide digital marketing training and guidance for our network of 400+ stores          

  • Additional duties may be required to work on other areas of the business as requested by management

 

Skills for Success

 

Joining us as Social Media Executive the minimum criteria you’ll need is:

 

  • A third-level qualification in marketing, digital marketing, or a closely related marketing field.

  • A minimum of 2 years recent experience in digital marketing activation

  • Proven expertise in managing and creating engaging content for social media campaigns, with hands-on experience in campaign monitoring.

  • Extensive knowledge of META Business Ads Manager and its application in effective campaign management.

  • Experience in coordinating and managing relationships with digital agencies to deliver marketing goals.

  • Strong experience in setting up and managing comprehensive paid social media campaigns across platforms such as META and TikTok.

  • At least 2 years of experience in social media monitoring, including handling customer interactions and feedback online.

  • Proficiency in using digital artwork tools such as Photoshop, Canva, capcut or equivalent software to create and edit content.

  • Full Valid UK/EU Driving License 

 

The Attributes you’ll need include:

 

  • Strong communication skills, both written and verbal

  • Proficiency in IT, including Adobe Acrobat and Microsoft Office Suite

  • Ability to work independently and take initiative while being receptive to guidance

  • Proactive and positive approach, thriving in a fast-paced, deadline-driven environment

  • Skilled at building effective working relationships across all levels and departments

  • Excellent time management and organisational skills, with the ability to multitask and adapt to changing business priorities

 

It is Desirable if you have:

 

  • Knowledge of analytics tools (e.g., Google Analytics), and website management, particularly with CMS platforms like Umbraco.

  • Practical knowledge of managing social media campaign budgets to ensure optimal performance and ROI. 

  • Demonstrated ability to prepare detailed digital design and agency briefs for marketing projects. 

  • Experience in B2C marketing/ FMCG or retail sectors.

  • Familiarity with project planning and management tools.

  • Experience in preparing design and agency briefs.

 

Are we right for you?

 

As part of this role, it will be important that you feel aligned with the values that we live and work by.

 

Ambition – We always strive to be better. We seek new challenges and look for ways to do things better.

 

Customer First – We provide exceptional service. We put customers at the heart of everything and support our communities.

 

Teamwork – We succeed together. We help colleagues to succeed, and we share our knowledge and skills.

 

Integrity – We are fair, honest and ethical. We treat everyone with dignity and respect. We are inclusive and champion diversity.

 

The Reward

 

The impact you can make with Henderson Group goes far beyond your day to day. You will be part of a business supporting defibrillator installations and school sports days. In the last year Henderson group staff and retail stores raised over £1 million for charity partners.

 

You will have the balance necessary to enjoy your job and your life. We will help you to feel proud of what you do and achieve.  And we will be here to celebrate your success.

 

Our business has been recognised externally for delivering excellence in employment.  We value employee development and heavily invest in our people.

 

Benefits include market competitive salary, bonus, contributory pension scheme, healthcare, life assurance, employee assistance programme, social club,Reward Gateway Employee Recognition & Discount Scheme throughout UK/Ireland , staff discount (grocery/fuel) at SPAR/EUROSPAR Henderson Group company-owned stores and many more.

 

This is a full-time position working 36.5 hours per week. Working hours will be 8:45am-4:45pm Monday to Thursday and 8:45am-3:45pm Friday. Hybrid and flexible working arrangement available.

 

If you'd like to speak with us before making your application, our Talent Acquisition Specialist - Joanne McClelland would be happy to have a confidential chat with you about the role on offer - email joanne.mcclelland@henderson-group.com to get in touch.

 

*Applicants should note that we reserve the right to apply the desirable criteria if required at shortlisting stage

 

Completed applications must be submitted online by midnight Monday 6th January 2025 

 

We are an equal opportunities employer.

 

 

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